Who: Giles Deacon (among other celebrities)

What: Crusaid's World AIDS Day Campaign: Think. Talk. Act. Give!

When: NOW

Where: www.thinktalkactgive.org

It seems fashions upward mobile designer hearts a good cause, in particular, Crusaid's World AIDS day campaign; Think. Talk. Act. Give! that launched on Friday. He has so generously used his mascot Eek for the tee shirt. The infamous Eek made his debut in Deacons Autumn/Winter '07 Collection and has remained in his collection since. Cilit Bang could not remove him.

In true creativity, Deacon has furthered his charitable commitment by styling his Japanese inspired character in spiked studs, which, as a matter of fact sweetie is a clever and abstract reference to protection. Oh Bon! Je l'aime...scrupulous fashion indeed.

This exclusive Giles Deacon Eek tee is available at www.thinktalkactgive.org for £30 and all the proceeds go to the charitable work of Crusaid...supporting poor marginalised people and communities (in the UK and internationally) affected by HIV and AIDS.

But wait, let's not forget that Crusaid own a charity shop that has made it in Timeouts London's Best Charity Shops list AND has been Mary (Queen of Shops) Portas approved. 'You might just find something incredible' she says. It's no wonder they have an exclusive conscious designer tee shirt.

I say...'Support the cause and look great doing it!'

Me

Me