RETURN OF THE RUDEBOY
It’s an odd celebration to enamour a ‘Rudeboy’ but I suppose when you visit the exhibition you’d understand why. When you first walk in the idea of Rudeboy is so far from thought that style, presence and boldness unquestionably replaces it entirely. You’ll feel it shouldn’t be titled ‘Rudeboy’ but rather something to signify uber chic men. It is, to put plainly a diamond for photographers, designers and the artistically driven. You are however neatly told what a rudeboy is and the origins of this urban subculture. Playing in the air is music set to indulge your senses in what it means to be a Rudeboy. All the images and installations are inspiring, striking and they do not politely ask you to simply look but rather they shout at you in a delightful way to absorb. You are compelled to take a picture or stare or better yet take it all in and wonder. Though the ‘Rudeboy’ may not have been something you knew of, even liked, he’s certainly made a statement, transcended time and he has arrived. My only criticism is that I would have liked to have seen more – but from what I got, past it’s default beauty, is that this exhibition challenges what is a negative name and possibly perception; it celebrates strength, creativity, originality and history. But mostly it pays homage to its makers and continues to encourage its conduits. Your time will not be lost, or wasted here.
13 June – 25 August 2014
Daily 10.00-18.00, Somerset House, #rudeboysreturn @rudeboysreturn